Our Story

Frank’s Pants began with one man: my grandad, John.

He was full of life - the kind of man who never missed a round of golf or a laugh at the pub. But after a battle with prostate cancer, a few leaks quietly pulled him away from the things he loved.

It wasn’t the illness that isolated him.
It was the fear of leaks. The shame. The silence.

At the same time, I watched my mum build a women's health brand which tackled taboos head-on and empowered women. It was a stark contrast, and I knew men deserved the same care.

After a few honest chats with friends and family, it was clear it was time for a change. It was time to be frank.

Frank's Pants was born to help men live confidently and comfortably with discreet, great-looking underwear that just works.

Because leaks happen, but they shouldn't stop you from living.