Kill the waste

3 billion disposable incontinence items are discarded each year in the UK alone. On average these take 500 years to decompose.

Reusables drastically reduce energy (–71%), emissions (–61%), water use (–57%), and waste (–97%).

Keeping men social

Around 1 in 4 men say bladder leaks have a negative impact on their confidence or mood, according to UK survey data. Among younger men aged 18 to 25, the number who say leaks affect their self-esteem or relationships rises sharply, nearly 9 in 10 report feeling embarrassed or anxious about it.

Men that experience leaks are more likely to be depressed, avoid social situations and feel lonely, often driven by the stigma.

Breaking the stigma

Many men believe there’s a stigma around bladder leaks, leading them to hide the problem or avoid seeking help. Breaking that stigma starts with open, honest conversation, normalising the issue so men can access support, feel confident again, and get back to living life without fear or embarrassment.